Trends shaping the guest experience in 2025
Latymer Upper School, a leading secondary school in London, is renowned
for its academic excellence. Head librarian Terri McCargar manages
a wide range of print and electronic resources for students and teachers.
A new generation is reshaping hospitality
Authenticity. Off-the-beaten-track adventures. Truly local experiences. These define the preferences of today’s luxury travelers, led by millennials and Gen Z.
Together, these groups are reshaping hospitality, prioritizing unique, personalized experiences. With Gen Z, now a third of the global population, wielding $143 billion in spending power, their influence is growing rapidly. By 2030, millennials and Gen Z are expected to drive 60-70% of luxury purchases.
For a deeper look at these shifts — and key trends including wellness tourism, all-inclusives and AI integration — PressReader’s new report offers essential insights for hospitality professionals navigating this evolving landscape.
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The luxury hospitality game is changing. Get essential intel on emerging trends that will help you deliver an unforgettable guest experience.
About the report
Luxury isn’t what it used to be. Shifting demographics and changing demands have changed the playing field, and hospitality operators must stay on top of the latest trends if they want to stay on top. Our new report provides a wealth of well-researched info, along with exclusive insights from industry insiders.
Read about:
Why younger luxury travelers value experiences more than things, and how you can offer them something different and memorable.
How to incorporate distinct elements of the local culture into a guest’s stay.
How digital amenities like PressReader can add value and help create a more personal stay.
The vital role that technology plays in hospitality—and the importance of retaining the human touch.
About PressReader
Hotels around the world have partnered with PressReader to give guests a passport to global stories and fuel their wanderlust with endless reads. Our unmatched content collection features newspapers, magazines and eBooks from all over the world. And because guests can access this universe of reading on their own devices, PressReader also enables hotels to streamline their operations and boost their bottom line.
