Promotional Guidelines
Tools for Success — Libraries & Institutions
Tools For Success is your access portal to the resources you need to help ensure your guests enjoy everything PressReader has to offer. You will find downloadable marketing collateral, best promotional practices, and a help section for finding answers.
Marketing Collateral
Print & Digital Collateral for Sharing
$29.99
USD/month
Here are some examples of what you can use as copy for your marketing:
1. Get unlimited access to the world’s best content as a member of (your hotel).
2. Get access to more than 7,000 of the world’s top newspapers and magazines as soon as they’re available on shelves. Available at (your hotel).
3. No limits on downloads. They're yours to keep forever.
4. Picking up your daily newspaper is safer and more environmentally friendly when you stay with us. Enjoy access to 7,000 newspapers and magazines from around the world.
We do our best to promote our popular international titles — we recommend you do the same! Below is a list of titles that are often used in our marketing material:
- Forbes
- Variety
- Bloomberg Businessweek
- Deutsche Well English
- Men's Health UK
- Elle
- Marie Claire
- Los Angeles Times
- La Razon
- L’Equipe
- Vogue
- GQ
- Rolling Stones
- New York Magazine
3 simple rules to keep in mind:
1. Avoid using the word 'free.'
2. When promoting titles outside of our recommended list, please check with us first.
3. Add the PressReader app download link to your website so patrons can easily download the latest version:
about.pressreader.com/download-the-latest-app
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This offer expires on June 25, 2020
This offer expires on June 25, 2020
We do our best to promote our larger international titles and describe PressReader with phrases like “unlimited access” and avoid the word ‘FREE’. This comes from a lot of time spent doing user research and analysis on words that best resonate with our user base. We’re confident these work best on social media and the like.
To assist in connecting your guests to the world of information available on PressReader, this collection of marketing collateral includes files that can be either shared digitally for placement within your hotel.
We want to see what you do! Take pictures of your promotions, and email us. Tag @pressreader and hashtag #pressreader on Facebook, Instagram, LinkedIn, and Twitter.
Excellent examples of where to place collateral are: TV’s located throughout your library, tables, by your help desk or check out area, social media, or your own website.
Resources
Frequently asked questions
$29.99
USD/month
Need support? Contact us 24/7.
Email: care@pressreader.com or helpme@pressreader.com
Care site: care.pressreader.com
Digital Signage Videos (no audio)
Digital signage allows you to display PressReader collateral and video tips along with your other hotel announcements and information. Our digital signage videos are silent so that your guests can continue to relax and enjoy their time with you without any distractions.
Download current and future issues for offline reading
Find content in your language
Tools for Success — Hospitality
Download the latest app
Join in the conversation
Unlimited home feed
Instant translate articles
Save your favorite article for later
Search for articles using keywords
Listen to your articles
Connect to WiFi
Collateral package includes:
- Key card
- Tent card
- Digital slides
- Website banners
- QR code
Download Design Working Files (English only)
Getting Started with PressReader for Hospitality
Print-on-demand guide
The New York Times is now available on PressReader
Elevate your guest experience with The New York Times on PressReader. Quality journalism meets unparalleled access to craft unforgettable memories for your guests.
The New York Times Promotional Toolkit
The New York Times Promotional Toolkit