Promotional Guidelines

Horizontal_white

Tools for Success — Libraries & Institutions

Tools For Success is your access portal to the resources you need to help ensure your patrons, students or staff enjoy everything PressReader has to offer. You will find downloadable marketing collateral in digital or print, best promotional practices and a help section for finding answers.

Start 7-day free trial

Marketing Collateral

Print Collateral

$29.99

USD/month

Download

Here are some examples of what you can use as copy for your marketing:

1. Get unlimited access to the world’s best content as a member of (your library).

2. Get access to more than 7,000 of the world’s top newspapers and magazines as soon as they’re available on shelves. Available at (your library).

3. No limits on downloads. They're yours to keep forever.

We do our best to promote our popular international titles — we recommend you do the same! Below is a list of titles that are often used in our marketing material:

- The Guardian
- Bloomberg Businessweek
- Los Angeles Times
- Newsweek
- Daily Mail
- L'Équipe
- Der Tagesspiegel
- Libération
- China Daily
- La Razon

3 simple rules to keep in mind:

1. Avoid using the word 'free.'

2. When promoting titles outside of our recommended list, please check with us first.

3. Add the PressReader app download link to your website so patrons can easily download the latest version:
about.pressreader.com/download-the-latest-app  

Looking for our logos and brand
guidelines?

© 2020 PressReader

Discover PressReader 
today

This offer expires on June 25, 2020

This offer expires on June 25, 2020

We do our best to promote our larger international titles and describe PressReader with phrases like “unlimited access” and avoid the word ‘FREE’. This comes from a lot of time spent doing user research and analysis on words that best resonate with our user base. We’re confident these work best on social media and the like. If you ever require any recommendations/clarification, please contact Alvin Hartono at alvinh@pressreader.com

To assist in connecting your patrons, students or staff to the world of information available on PressReader, this collection of marketing collateral includes images for sharing on social media as well as files that can be either shared digitally or printed for placement within your library.

We want to see what you do! Take pictures of your promotions, and email us. Tag @pressreader and hashtag #pressreader on Facebook, Instagram, LinkedIn, and Twitter.

Excellent examples of where to place collateral are: TV’s located throughout your library, tables, by your help desk or check out area, social media, or your own website.

Resources

FAQs

$29.99

USD/month

Care site

Digital Collateral

Videos

Print collateral package includes:
   - bookmark
   - flyer
   - mini flyer
   - poster
   - tent card

To view the complete playlist of ‘how-to’ videos on our YouTube channel, please click here.

DownloadDownloadDownload

Social media posts (English)

Digital signage (English)

Connect using the library website

Download

Download current and future issues for offline reading

Download

Find content in your language

Download

Tools for Success — Libraries & Institutions

Download the Latest App

Join in the conversation

Download

Unlimited home feed

Download

Instant translate articles

Download

Save your favorite article for later

Download

Search for articles using keywords

Download

Listen to your articles

Download

Connect to WiFi

Download

Share articles through email or social media

Download

Connect using your library card

Download